Trailing 30-day total interactions on Instagramĭata for live shows is provided by Pollstar, which ranks the.Trailing four-week digital song streams.Trailing 30-day ticket sales for live shows.Trailing three-month gross revenues from live shows.Source: Pollstar, Spotify, Nielsen Music/MRC, CrowdTangle and YouTubeĭesign, development and data by Christopher Cannon, Julian Burgess and Alex McIntyre.īloomberg ranked the world’s most influential pop stars based on six criteria: Cardi B has half the following, but her posts generated more than twice as many interactions. The last time someone topped Bieber on Instagram was two months ago, when Cardi B released her new song. There are only a few acts with more followers than Bieber-Ariana Grande, Selena Gomez, Beyoncé and Taylor Swift.

It probably also doesn’t hurt that the two starred in an original series for Facebook. Bieber appeals to both millennials who grew up on him and the younger Gen-Z demographic, both of whom are among the most active Instagram consumers, according to the company.īieber also benefits from being married to a celebrity, model Hailey Baldwin, which helps him remain at the center of pop culture. So is there any secret to Bieber’s success? The most basic explanation is the obvious one He’s a good-looking male pop star with oodles of young female fans-the exact demographic that interacts most on Instagram. (Unfortunately for Snoop, less than 0.4% of his followers liked or commented on each of those posts.) So even if fans of BTS (or Billie Eilish, who was fourth) are far more active on Instagram (they are), Bieber generates more interactions because he has more than twice as many followers as Eilish and more than four times as BTS.īieber also has been contributing more to Instagram than any major act except for Snoop Dogg, who posted nearly 17 times a day during the month of April. Bieber has a big advantage over both because of the size of his audience: more than 172 million on Instagram. The next closest act was the South Korean boy group BTS, followed by the rapper Snoop Dogg. According to CrowdTangle, Bieber’s account in April was responsible for 126.8 million interactions-likes or comments on his posts.

Bloomberg measures an artist’s popularity on Instagram using CrowdTangle, another Facebook property that tracks the spread of news articles, photos and videos.

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